I help growing companies untangle their data, tools, and workflows—connecting systems, removing manual steps, and building around how your team actually works.
A decade building data, operations, and automation systems. Work directly with me, from figuring out the problem to building the solution.
Your reports tell different stories, and getting a straight answer means asking someone to pull the numbers. I help you get a clear, reliable picture of what’s happening in your business.
Standardize naming, fix inconsistencies, and define your metrics clearly.
Use structured data to help you identify what’s influencing outcomes, and what isn’t.
Build reporting for the metrics that actually matter—no fluff, no dashboards for their own sake.
In practice
Built customer acquisition cost reporting for Athena Club, bringing spend from more than a dozen marketing channels into one view.
A sale closes, but the next steps depend on spreadsheets, follow-up messages, and someone remembering to update the system. I help work move smoothly between teams, from the initial agreement through delivery and payment.
Document how work actually gets done—across people, spreadsheets, tools, and ad-hoc processes—so you have a clear starting point for fixing it.
Identify the blockers, loops, and handoffs that create unnecessary overhead.
Help your team adopt new systems with clear process and minimal disruption.
In practice
Designed and built the integration layer connecting Beni Rugs' lead intake, sales, production and fulfillment systems, so orders flow end to end without manual handoffs.
Your team spends hours copying information, preparing updates, and checking whether anything has gone wrong. I automate the repetitive work and flag the things that need a person’s attention.
Build workflows that handle repetitive updates, alerts, and data pulls reliably.
Apply large language models and other AI tools to summarize, tag, prioritize, or assist—built into the flow of work, not bolted on.
Make sure your tools talk to each other, so data moves automatically and reporting stays accurate.
In practice
At Wavo, where I lead product and engineering, I built campaign monitoring and reporting automation that saves the operations team more than 200 hours a month.
